The digital marketing landscape is undergoing its most significant shift since the inception of the smartphone. For two decades, Search Engine Optimization (SEO) was the gold standard for visibility. Today, we are entering the era of Answer Engine Optimization (AEO). With the integration of Generative AI into search interfaces—specifically Google’s Search Generative Experience (SGE) and AI Overviews—the way users find information has fundamentally changed. For businesses, this presents a critical challenge and an unprecedented opportunity.…
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