Things to know before hiring a link building agency

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Way to a link building agency

Website and business owners want their site to become popular and a useful tool for getting new customers. They will write persuasive web content with SEO principles in mind. However, at some point, when it comes down to link building, they might need help from professionals. But, before hiring a link building agency, there are certain things to know.

Some of the factors to consider are the agency’s track record, their plans to achieve the needed results, and their support services. But before we go into details, let’s see why link building is essential and if hiring an agency is the best option.

Why link building matters

As you can see, if you want to stand out from the crowd, you need to go one step further. At some point, interesting content is not enough and will only get you so far.

To increase your online presence and make your business more visible to a greater number of potential customers, you need to turn to SEO. Having a higher ranking of your page will achieve precisely that; it will make your website more visible to people who are trying to find out more about the relevant topic.

While SEO has many vital aspects, link building is one of the most crucial. With a proper link building strategy, you can set yourself apart from the businesses that are either not doing it, or doing it in the wrong way.

The importance of hiring professionals

Link building might be one of the services that website owners seek out the most. However, providing this service successfully is quite challenging. The goal is to get backlinks for a website, but there’s a lot more to it than that.

For this reason, hiring a link building agency is the best option. Professionals from these agencies can help you get high-quality backlinks. Unfortunately, not everyone who claims to be an expert will bring you the results you need.

The truth is that some companies can actually give you quite the opposite results, detrimental to your SEO. One way to choose a link building agency is by knowing the qualities a trustworthy company should possess.

The ability to launch a successful outreach campaign

How does the agency get backlinks for you? One way is to provide you with a backlink from their list. Another way is to find a domain that’s prospective for your business.

Backlinks from an existing list might include sites with low ranking and traffic, so this might not be the best option.

In order to build backlinks, the agency needs to launch an outreach campaign and find the relevant domains. Then, they contact the website owner and try to convince them to provide you with a guest post.

Obviously, this doesn’t happen overnight, so patience and time are required, and a good agency is well aware of that, but still accepts it as a part of their job.

Experience and track record

Before you hire a link building agency, you need to know if they’re capable of fulfilling your requirements.

One way to check this is by asking them to demonstrate their work for a similar client. Ask if you can see guest posting samples relevant to your niche if the clients haven’t signed a non-disclosure agreement. This way, you’ll be able to see the quality of the content. Either way, an agency should be able to prove that they’re good at what they do with a portfolio.

Also, an experienced company will not only have industry knowledge but connections that will help bring results quickly.

Keep in mind that it might be worth it to pay for the services of an agency that has an impressive track record and significant experience.

The strategy

Before hiring a link building agency, ask them to give you an overview of their strategy. While they don’t need to go into detail, they can explain the keywords they want to rank for and reveal your top competitors.

The right link building agency will give you a plan that will show you their strategy to get you the desired results.

Link diversity

You don’t have to find guest blogging sites by yourself; an agency will do that for you. But this is not the only place where an agency should get the backlink from. A combination of different tactics and techniques should be used when creating a diverse portfolio. Other than guest posting links, this includes citation building, social media content, etc.

However, keep in mind that a link builder should use white hat tactics to get you links, as this is the most viable solution in the long-term. Also, don’t focus only on quantity, as the quality of the links is paramount.


You can’t build links successfully without quality content. And to get a backlink from a high-ranking website from your niche, the content needs to be excellent and able to attract visitors.

If the article is interesting and offers useful information, there’s a higher chance the reader will click on the link and give your website some traffic.

Support services

At some point, you might want to reach your agency after signing the contract. So, make sure that there’s a way to contact the link builder of your choice. It’s important that they have active correspondence with you in case you have questions regarding the campaign.

Other than an agency having an open channel for communication, it’s important that they respond in a timely manner. They should also provide you with periodic reports on the campaign’s progress.


As you can see, hiring link builders to help you with your website can be very beneficial. While you could fix some SEO technical mistakes you’re making on your own, link building can be much more tricky.

Keep in mind that, before hiring a link building agency, you need to do your research. If you want to get the desired results, it’s necessary to consider many different factors. However, it can really pay off, since the right company can make a significant improvement in your SEO and online presence in general.

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