Google Latest Update can help you in SEO Keywords Ranking
Optimize website with Google beginning of year 2020 core update brings a lot of changes, let’s see if they affect you or not.
Word update written on a blackboard, with a person holding a clock instead of letter O, symbolizing Google beginning of year 2020 core update.
If you are among those who noticed changes in MozCast temperatures on January 13th, you probably know that Google is releasing another algorithm. Google’s beginning of the year 2020 core update brought a lot of changes. This is not so uncommon, as they usually release these updates every few months. Well, after the dust has settled on this, let me update you on the current situation.
What is Google’s beginning of the year 2020 core update?
For all you beginners looking to find out more about Google’s algorithm updates, here is your chance. Simply speaking, the Google algorithm is a complex piece of code with the purpose of indexing websites. The same as in Dynamic Rendering, it extracts data from a website that is later used for indexing. The entire SEO revolves around it since it is what helps you find a specific website.
MozCast temperature report
Another important term to cover is the MozCast temperature report. On the MozCast you can track the “temperature changes” in Google’s algorithm. If the temperature is higher than usual, it means that the people at Google are working on some updates. The bigger the difference is from the average temperature, the bigger the changes are.
Here is how the temperature spiked for the last four updates:
- August 2018 – 114.2 degrees
- March 2019 – 101.2 degrees
- June 2019 – 93.4 degrees
- September 2019 – 96.5 degrees
- January 2020 – 97.2 degrees
If we take into consideration that the average temperature when there are no updates stands at around 70 degrees, you can see that all of these values are above average. Usually, that means the updates are large.
How Google’s beginning of the year 2020 Core Update reflects on the previous state?
Every time there is an algorithm update, all websites have changes in indexing. Some gain a higher rank, while others sink. That’s why SEO strategies change all the time.
Furthermore, it is important to understand the connection between MozCast and Google Adwords. When you go on the MozCast website, you will see there are 20 vertical columns, and each shows different temperatures. These columns correspond to categories on Google Adwords. Depending on the level of changes, websites that go under different categories will be affected in a different way.
Keeping up with the changes is the best way to speed up your website for better ranking.
Google’s 2020 Core Update mostly affected:
Family & Community
Beauty & Personal Care
Internet & Telecom
Law & Government
Consequently, all websites that are categorized under one of these categories had a change in indexing.
“Winners” and “Losers” of the this core update
Since no one knows what kinds of algorithm updates will happen, we can safely say that every update resembles a game of Russian roulette. With lesser consequences, of course, but you get the picture. “Winners” are those websites whose rank jumped by a percentage after the update, while the “Losers” are those whose index rank went down.
The best result had the subdomain www.verywellhealth.com, with a gain of +103%. The second place goes to finance.yahoo.com with a gain of +46%, and in the third-place, you will find www.dictionary.com with a score of +35%.
Among the best 25, you will also find Instagram and play.google.com.
When it comes to the losing side, the bottom three are:
- www.orbitz.com (-57%)
- www.zabasearch.com (-50%)
- emedicine.medscape.com (-43%)
It is also important to notice that a well known reddit.com also dropped down by -28%. Furthermore, tasty.co dropped by -23%.
So, if giants like these websites can drop down, what can you do if your website is affected by the update?
How to deal with negative ranking caused by a Google algorithm update?
The official statement from Google is that algorithm updates are not a punishment for those who do not follow the latest SEO strategies for ranking. They are simply making upgrades to further improve the process. Nevertheless, your website can be affected by negative ranking. Most of the times, there is nothing wrong with your pages, they simply made a change that affected you in a negative way, and now you have to adapt.
With that being said, the core update works in such a way that it evaluates the quality of content you offer to your visitors. If you are affected by the core update in a negative way, the best thing to do is to focus on making your content even better.
How to evaluate your content?
When evaluating your content, the best is to go through a checklist provided by Google and verify if your content fulfills all the requirements.
The content you provide should be original, providing valuable information often gathered from research or analysis. Furthermore, it should offer a comprehensive description of the subject in question. The information should be beyond obvious, and original. Copying or rewriting material will not be helpful. Also, headlines or titles should always be descriptive, without sounding too shocking or unnatural. Finally, you can always ask yourself: is this a page that I would bookmark or recommend to someone? Would something like this ever get printed in a magazine?
If you want to take it a step further, always ask yourself if the content is trustworthy, factually correct, and backed up with links to verified sources, author websites, etc. Furthermore, the content should be written in a professional manner, where it is clearly visible that the author knows what he or she is doing.
When it comes to presentation and aesthetics, the content should be visually appealing. No grammar errors, misspelling, and bad sentence structure. It should not look sloppy, or like something that was mass-produced for broader audiences. Also, do not drown the content in ads, that always distracts readers. Finally, whatever you post should be well presented on mobile devices.
As a final step, you must compare your content with other content on a similar topic, and evaluate if it is worth more or less.
More core updates are coming
If we know that Google’s beginning of 2020 Core Update is not the last, and more core updates are coming in the future, the only thing we can do is make sure to stay up to date with all of Google’s requirements. As long as your content is valuable to your users, no amount of negative ranking will affect it. Continue re-evaluating what your offer to your visitors, and always strive to improve your content.
Author Bio:- I am Naveen Kumar a Digital Marketer I like to write about Technology trend which help reader to get the right information. I also have an author account where I provide a list of free guest posting sites.