Google Guidelines for website prevent to getting spam
Well If you are in digital marketing and want to start run a website which can bring customers to your website or rank in google search engine then you must need to follow google guidelines to work according to google so that you get exact what you want.
Spam score of a Website
Ranking in Google considers all factor of a website for example content of the website , Keywords using for a website, backlink for the website, trust flow of website spam score of website all are the factor which help your website rank in Google. Any of these factors can be the reason of increase spam score of the website.
How tools help to improve website spam score
well there are many ways you can improve your website spam score which is recent goes high cause of unauthorized activity for your website. Many website has bad spam score and when you link with them your website also get effected by bad spam score.There are many tools which help to improve your website spam score.