A Comprehensive SEO Enhancement Guide to Protecting Your Website from Negative SEO
SEO for starter It is the ultimate task in SEO objective of every new and old organization to get loads of traffic by conducting Search Engine Optimization with Google algorithm (SEO) techniques. The problem starts in getting traffic when a certain section of the target audience is keen to do anything in SEO to make their online website reach the top of the trending search engine rankings.
This is where bad Google SEO practices come into the picture. There is a deep slight probability of your site’s ranking in Google to get badly affected through activity of negative tactics. One way to resolve this concern with keeping in mind short things is by making sure that you are stopping these negative SEO techniques you don’t need to start from scratch and protect your website from its negative influence.
In the forthcoming SEO sections of this write-up, we have prepared SEO guidelines provided an inclusive helpful guide that will help our website to comprehend everything about our website negative SEO and you can follow these steps to protect your website from negative SEO. We promise and we are sure after reading this small content piece, your website ranking will be in a far better position to take SEO advantage of ranking your SEO services in the USA from a professional SEO Digital Marketing agency without getting into the role temptation to try negative SEO to grow your website in Google rankings.
Without much ado, let’s get started.
Definition of Negative SEO
Negative SEO Dear Search Engine Crawler always crawl good point of SEO can we expect this from your like it’s funny, also known as Google anti SEO Black Hat SEO is highly unethical cause of short term activity on regular basis and looked down upon SEO technique that can create a good ranking impact but for a short time and possibility damaging impact on your page rank after a while.
For example; let suppose you work SEO make ultimate backlink and Imagine you have made lots of efforts to create content to put your new website on the number one page of Google. One fine day, your search competitor who does not like your website to be on top decides to lower your keyword ranking on the search engine instead of doing good quality and the right way of increasing theirs. We call this negative SEO.
It is a quick-fix and short time mechanism to get ahead in search engine of the competition without doing the hard work of quality link-building. This mechanism is also used by companies just like white hat SEO there are expert who know black hat SEO is even adopted by competitors to seek revenge. People can also get enjoyment and benefits to by doing these misdeeds.
There can be an “n” number of reasons people used to go with black hat SEO for conducting this negative practice. It can even be possible that black hat SEO work for you more than white hat SEO that people try it on their own websites simply due to the fact that they do not have adequate knowledge or using obsolete SEO tricks like website submission backlink stuffing, thinking it will have a positive impact on the rankings.
There are various ways to conduct negative SEO. It includes:
- Duplicating your content spin by tools and spreading it to hundreds of other websites;
- Getting illegal access to other websites and insert hidden link and deleting all of the alternative texts;
- Linking unrelated and 18+ content to your website on a repeated basis;
People report to these techniques in order to score a black hat penalty on their targeted website. This way it is possible with black hat SEO to get a negative effect on Google search results ranking page.
Now that you have the deeply information pertaining to negative SEO it is time to look at the different types of negative SEO or black hat SEO practiced by expert people.
Forms of Negative SEO
Apart from the linking and pinning repeated content ways to conduct negative SEO that we explain in the earlier section, there are a few other types of black hat negative SEO that you should be aware of:
Private Blog Network
Link building can be a time consuming and difficult task. But, it can become easier if you are a writer and have a group of blogging website that can be used to link interchange each other. The people who resort to this link building technique search for expired domains or resale domain that are of high quality. These domains having high link structure are the result of the hard work done by their previous owners to get effective genuine backlinks from high authority websites. Once these domains expire, the blogs are again own by new owner and created using them which can help in getting high backlink and rankings without making much effort on quality link-building exercise which is commonly found to be the good method best way to gain backlink and create content that people want to link to, build relationships with the bloggers, and gain trust.
In such cases, your competitors get a chance to rank in Google will benefit without hurting your SEO. But, private blog networks (PBNs) sometime having more spams links can also be used to damage your website. This is done in the black hat SEO order. So, instead of finding Guest post high-quality domains, they will search for low-quality PBN ones and employ them to create content that links to your website.
Creating Fake Social Media Account Under your Brand Name and Spread Malicious Links
The role of social media marketing on your SEO ranking cannot be undermined. This is where your competitors get a chance to lead and can gain an upper hand. They can easily create own a fake social media account under same as your brand name to hurt your image by adding malicious links and spamming. Alternatively, they can use that link to spamming group or pornography it to spread hoax stories or misleading pieces of information which can hurt you and make your customers lose trust in your brand. Reason? They might consider your organization is the one behind the act.
Negative Review Spamming
This is also showing people review about your product to creating fake social media profiles. The ultimate objective about your product feedback is to hurt your brand’s image. Positive reviews can have a great impact same negative review on creating the positive brand image of your organization ultimately resulting in attracting potential customers to engage with your brand.
On the other hand, a few fake profiles which give all negative reviews can have a damaging impact on your sales. The bad news is, Google has a good mechanism to handle this through which it finds out when a website or brand is in a bad spot when it comes to trust. If it finds out that you are doing something wrong and give you negative people are not satisfied with a brand, it may take it as a justification to lower your SEO rankings.
Building Bad Links to Your Website
Earlier, it was common to find people keep making low quality or spamming link and trying to get as many backlinks as possible to increase their SEO ranking. But, today the process to getting ranking in Google has become a bit intricate. There are various things or a website connected with link-building that can create a SEO effective disadvantage when it comes to rank your website. This is where your competitors lead can come in and have a negative say on your site’s SEO. Let us look at them.
Creating Unrelated External Links
Google has its own mechanism Google can track who is doing wrong and who is doing writer to ascertain whether an external link is manipulative or not. In case, if you think your competitor creates a blog niche that is untrustworthy and spamming like gambling or adult websites they can write or paste any old article and insert a hyperlink to your website.
Using Precisely the same Keywords as the Anchor Text
This practice is not only having SEO issue also it can conducted by your competitors but you might have also done negative SEO this in the hope of getting a higher ranking. But, it can also impact your content your ranking. How? Let’s find out with the help of an good example. Imagine, you are trying to load page and reach the top ranking position on Google for the keyword like “baby elephant plush”. You do it in such a proper way that whenever someone searches with these high searched keywords your webpage is displayed on the top. On top of this, you are gaining website rank in Google also trying to attract other blogger and blog owners to link to your blog and website website by employing the anchor text “baby elephant plush.”
The problem is, if people naturally link try to connect with your website, in all probability, it will not be for the same focus phrase every time. This might be considered as a black hat or negative tactic of link-building by Google. As a result, your website ranking will decline.
Such negative SEO techniques for white hat are employed on a regular basis. This very reason makes black hat SEO imperative to protect yourself from negative SEO.
2 Definitive Ways to Protect Yourself from Negative SEO
Now, that you are aware of how much dangerous can negative SEO can be, it is time to look at the different ways to safeguard your website from it.
It has been found that there are some primarily two effective methods of protecting your website against negative SEO:
- Tracking Your Backlinks
- Employing a Disavow tool
Let’s look at each of these in detail.
Tracking Your Backlinks
It has already been discussed in this section by us that your competitors have an close edge over you by targeting your new website and spamming your backlinks. This makes it very deep and critical to stopping them. In order to achieve this target, you need to be alert about your website by keep checking its webmaster and analytics and social media also if you do not it can hurt you without even know by you each and every backlink that is pointed to your new website. This is one of the best methods you can to ensure that any negative activity harm to your website’s SEO ranking can be overheated or averted. It is an extremely tough about black hat SEO thing to achieve especially when there are more than thousands of backlinks on your website to keep tracking which is made via negative SEO or white hat SEO.
The amazing news is, there is lots of type backlink creation and tracking tools that can help you get this information about activity performing on your website without spending a single penny. There might be certain feature which is limitations in them but their precision cannot be questioned. In case, you feel need more and not satisfied with the free back linking tools’ free features, you can even avail other premium tools that are worth paying for.
The best way to ascertain your website link unnatural linking is by screening the website yourself. Unnatural links are nothing but short term backlinks that force the search engine system through artificial changing of website ranking.
Let’s now divert our attention and keep a focus to the best backlink tracking tools that you can use to successfully achieve your objective.
Ahrefs provides several services also known one of the expensive SEO tool that can assist you to research keywords and get ahead of your top competition when it comes to SEO backlink Ahref perform deeply task. Apart from website keyword research, it consists many other feature also like rank tracking, keyword generator, traffic analysis content research, web monitoring, etc.
It has one of the best backtracking searching tools across the market which provides a comprehensive deep collection of relevant information like anchor texts, reference page, domain rating of the backlink, and the amount of traffic source to your website from each backlink.
It is free for limited number Ahrefs show backlink tracking tool but, for the only first 100 backlinks only. In case, you want to check the deep backlink you can purchase paid version from two paid packages – Lite ($99/month) or Standard ($179/month). There is also a 7-day trial program you can try that and can be availed at $7.
If you have not more than 100 (hundred) backlinks and do not plan to use all the additional features that come with the paid packages there is no need to opt for a premium package.
This ingenious SEO tool can be quite handy in terms of tracking your backlinks. The reason being, it has the largest data of index database across the globe. It is one of the easiest ways to get comprehensively arranged backlink information in a user-friendly interface. Just like Ahrefs tool, you can employ Majestic SEO tool to take a extra peek at your competitor’s backlinks. You can track major metrics, including broken structure link building, trust flow and citation flow, etc. To utilize the used backlink tracking feature, there are three another options available: Lite version also you can try at $49 on a monthly basis, Pro version with discount at $99 on a monthly basis, and Full API version at $399 on a monthly basis.
Google Webmaster Tools
In case, you are looking for free and having financial crunch, the best resort is to try the lifetime free Google Search Console. This free tool can assist you in monitoring almost everything. Be it your latest website’s performance or ranking.
It has a simple navigation. Several pages come with a green explanation and one showing pop-up on the bottom-right corner which makes it easily understandable to even the most inexperienced people.
The loophole is, every piece of important information is distinct. For example, you can see a list of top linking sites and top linking texts. But, it becomes the difficult to gauge which website employs which anchor.
On top of this more feature are available that also need to undergo a ownership verification process prior to commencing the overall assessment through this tool. The result? It is not possible for you to deploy this tool to scrutinize the websites that are not your property.
This is yet another tool available free backlink online tracking tool that gives you the major ability to monitor the backlinks – even those that you don’t own. LinkMiner tool can show you a deeply researched content has a wide array of alternatives to show or hide certain pieces of classical information. In case, you want to check the whole backlinks from specific sources like forums, blogs, and Q & A websites, it is possible to check those link with this tool do that with the help of filtering options using a few simple clicks.
It is possible to get other related information pertaining like Alexa rank, anchor texts, number of Facebook shares, citation flow, link strength, and the trust flow. It is the free tool that imparts freedom and flexibility during use.
Employing a Disavow tool
If you have ever been a victim made by your competitor to negative SEO, it is possible to see unnatural linking which doesn’t made by you during the backlink monitoring process. One way to keep your website safe from them from having a disastrous effect on your page ranking is by disavowing them.
Let’s try to understand the actual meaning of the term disavowing in SEO. It is an act of invalidating a particular types of backlink so that Google does not consider it as a determinant factor while scrutinizing the ranking of your page.
In order to find disavowing, you need to employ the Google disavow tool regularly. The amazing thing is free, it is part of Google’s Webmaster Tool package always provide real data and is similar to the backlink checker we have already discussed earlier.
Follow the steps given below to disavow one or more backlinks.
- While scrutinizing backlink activity for your website, ascertain and collect all the untrustworthy backlinks which are not made by you that you perceive to have an impact on your website negative SEO rankings. This includes gambling content, adult sites, etc. Scrutinize them on a manual basis and keep check whether their content is related to your website niche. If it is not, include them in the list.
- Prepare a disavow text file in notepad. It should consist of a list of filter backlinks gathered. The next step is using a disavow tool with a file to generate and paste all the links there. The file format needs to be in .txt. Save the file in the local directory.
- Open the Google Disavow Tool. Opt for a verified property (the site that is affected by the black hat seo or negative backlinks or the URL of the page). Then select Disavow Links.
- Select Disavow tool Links once again. You will see a window block on screen pop up which will prompt you to upload a text file. Click Choose File and opt for the disavow text file created earlier. Next, click Submit.
- This is the best way to ensure that all the links you want and domains included in the text are disavowed by Google.
The Finishing Line
In this write-up, we have provided a well-researched piece of all-inclusive black hat SEO information pertaining to negative SEO. It is about time that you ensure securing blog and your website from these negative tactics. The best way to ensure for free that is by availing the services from a professional SEO company for your website and undertaking their white-hat SEO Services. Also, take care to follow all the tips earlier mentioned in this write-up to get the top in ranking results of your website. This way you will get the top in SEO results for your website and generate huge traffic to make your online business an instant hit.