Whenever you are searching for something on a search engine Google, you begin by thinking of many words that represent what you want to find.
Not many of us will bother to keep write complete questions in the google search bar. Instead, we always write a shortcut version.
For example, instead of just typing about ‘How old is Elon Musk?’ we might also write ‘Elon Musk age.’ This different type of combinations of words are what Google uses to mapping figure out the most accurate answer possible. (He’s 49, btw.)
Similarly, it is likely that your regular customers have specific words (called keywords or a keyword phrase) that they keep use to find information. If you know what SEO keywords your own customers are looking for, you can optimize your website page and posts so that you show up in the search engine results.
What Is Keyword Research?
Keyword research is special tasks that can help your business know what the best keywords are for your brand products are services. It is the act of gathering keyword ideas and new keyword suggestions that match the searcher intent. Doing this means is giving that whenever a person has a question that is relevant to your product brand that you use the right keyword on your site.
Check Domain Authority
As your site grows its domain authority, you will start in Google begin to rank for more and more organic ranking with keywords. You should ensure that the relevant keyword format is being used on your website so you rank for the search term. You should also try to be mindful of the keyword difficulty for what you hope to get rank for, so you can increase the keyword volume and topic authority on your site.
When looking at SEO keyword ranking research, there are two types of ‘value’ that a keyword can have long tail and short tail: search relevance and search volume.
Let’s look at each of these SEO factors in more detail and how they increase the value of specific keywords for websites.
1) Keyword Relevance
According to Google: keywords research should directly relate to the content on your webpage on website, especially the landing page. The website keyword should aim to help answer a question or deliver valuable information that is linked to that main keyword.
People should be able to see result and understand what kind of product, service, or other content they’ll find on your site.
When doing keyword research on Google, it is very easy to get caught up in trying to rank for specific group of keywords. But you shouldn’t just focus on a target keyword, but also the search intent behind it.
As a rule, the better your webpage answers a question, the better it will rank for a specific keyword in Google.
To discover the particular keyword relevance you can use Google SEO tool such as Ahrefs or SEMRush to do simple keyword research. You can then also examine the keyword difficulty level, meaning how hard it will be to rank against other websites for the same keyword results.
If a particular page in your own website doesn’t answer a question, then it will not be relevant, and won’t like to rank as well. So when it comes to relevance, the two questions to ask yourself are:
– What are the typical keywords my customers use to find me?
– How can I make my pages relevant to those keywords?
2) Keyword Search Volume
The second important factor about keyword research in choosing keywords is average monthly search volume. On Page Keyword search volume shows how many people keep searching for a specific term in the past month.
The higher the search volume the more in business growth, the more people are asking and the more results there will be in the SERP results.
This is where competition start for ranking and Google comes into play. If you want to stand out from your online competition, it can be tricky if there are thousands of people vying things hit and try to the top spot on Google. This will boost the keyword difficulty level and mean that your site needs a lot of domain authority (and backlinks to your content) in order to rank.
Any keyword that has a lower volume of over 1000 is not as easy to rank for. You might want to go for rank long tail keywords rather than simpler ones. This means adding more deeply and variation of descriptive detail to your keywords that your web pages will be relevant for.
How To Find The Best Keywords For Your Business Website?
The first step is to choose a particular keyword planner tool. Many of the tools are free online, and can really worth and help you to narrow down the relevant keywords for your business.
The top three tools we like to use for keyword research are:
Google Ads Keyword Tool
Formerly Google Adwords keyword planner, the newly renamed Google Ads is a great way to plan out your website keywords because it is designed for advertisers. Google makes pattern for its money from ads, and hence the keyword tools are very useful to use. Note that you will need an active ad campaign running in order to see exact monthly search volume.
Google Search Console
This approach is essentially the reverse of the other two, and shows deeply information about your website performance which keywords are helping your website to be found. It takes a little tweaking to set up for your website, but once it’s running, you can go to and check Performance and then look under queries to see which web page and which search terms are leading people to visit your website. This is important because there might be search terms for your webs page you didn’t expect that is proving useful to you.
Keywords Everywhere Plugin
A great tool that can be used with both types of browser Firefox and Chrome, the Keywords Everywhere on browser keep tracking tool gives you a list of relevant keywords directly on the google results page. Although it doesn’t show full results of the Google page, it’s a great way to get a quick feel for what keywords are a match for your business website pages.
These are some of the basics of keyword research for Google and ensuring that you are meeting the entire search needs of your customers. Alongside focusing on improving your content keywords you should also focus on improving the title and meta description on each page of your site to better match the website keywords. The better you can make your content with relevant keywords your site the go-to source for your product or service the better chance you have of ranking higher on Google.
SEOshala is a Digital Marketing and SEO Learning agency. We help businesses to target their customers more effectively and to grow your Google rankings. We can help you to understand search intent, improve keywords, and grow organic traffic to your site with content creation. Learn more about our SEO agency services today.