Multiple AdSense Accounts for Different Revenue Streams

How to use multiple AdSense accounts on one website

Multiple Accounts: If you manage different AdSense accounts (e.g., one for your own content and one for content on behalf of others), including them in the ads.txt allows each account to serve ads on the same site. This can be useful if you have different revenue streams or want to separate your accounts for tracking purposes.

• Example: A website with multiple sections (e.g., blog content, e-commerce, news) could use different AdSense accounts for each section, helping you track performance separately for each type of content.

2. Transparency with Different Ad Sellers (For Resellers)

• Reseller Networks: If you’re working with third-party ad resellers (companies that sell ad inventory on behalf of the publisher), listing the reseller’s publisher ID in the ads.txt file helps clarify who has permission to serve ads on your site.

  • For example, if you partner with a network that resells AdSense inventory, you would list both the original AdSense publisher ID (the direct relationship) and the reseller’s ID in the ads.txt file.

• Benefit: It helps prevent unauthorized resellers from claiming your inventory. Listing the authorized resellers ensures that only the right parties can serve ads.

3. Diversifying Ad Networks

• Multiple Ad Networks: If you are using other ad networks alongside AdSense (such as Media.net, Taboola, or others), you can include each ad network’s publisher ID in the ads.txt file. This allows multiple networks to serve ads on your site.

• Benefit: Diversifying your ad revenue sources helps reduce dependence on a single network, which can be important if you want to increase overall earnings or reduce the impact of fluctuations in one network’s performance.

  • Example:

    txt

    CopyEdit

    google.com, pub-4634446433770011, DIRECT, f08c47fec0942fa0
google.com, pub-1365889717349372, DIRECT, f08c47fec0942fa0
media.net, 1234567890, DIRECT, f08c47fec0942fa0
taboola.com, 9876543210, DIRECT, f08c47fec0942fa0


4. Better Control Over Your Ads

• Account Management: If you have multiple AdSense accounts (for example, one for a personal blog and one for a client site), you might want to control which ads appear on different parts of the site. By using separate publisher IDs in the ads.txt, you can better manage ad inventory across different accounts.

• Ad Optimization: You can try different configurations to see which account (or combination of accounts) provides the best ad performance, then fine-tune your ad strategy accordingly.

5. Improved Ad Quality and Compliance

• Ensuring Legitimate Sellers: By listing all your AdSense accounts, as well as any other networks you work with, you’re showing Google (and others) that your site is properly authorized to display ads from those sources. This can help improve the transparency of your monetization strategy and ensure that no unauthorized entities are selling ads on your site.

• Avoid Fraud: Properly managing your ads.txt file helps prevent unauthorized parties from placing ads on your website, which could potentially lead to revenue loss or fraud. Google and other ad networks use the ads.txt file to verify the legitimacy of their ad inventory.

6. Customizing Relationship Types (Direct vs Reseller)

• If you are working with both direct and reseller relationships with AdSense or other networks, you can distinguish between these relationships in your ads.txt file. For example:

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  CopyEdit

  google.com, pub-4634446433770011, DIRECT, f08c47fec0942fa0
google.com, pub-1365889717349372, RESELLER, f08c47fec0942fa0


• Benefit: This ensures transparency in ad serving and can help the ad networks prioritize direct relationships over resellers, leading to better revenue optimization.

Key Considerations:

• AdSense Policy Compliance: Make sure all publisher IDs listed are valid and owned by you or authorized to serve ads on your site. Invalid or unauthorized IDs can lead to ad-serving issues or policy violations.

• Clean Up: Regularly check and update your ads.txt file to make sure it reflects only the accounts and networks you actually use. Keeping it clutter-free ensures accurate and efficient ad serving.

Conclusion:

Using multiple AdSense accounts (or accounts from other ad networks) in your ads.txt file can provide better revenue diversification, transparency, control, and fraud prevention. While it’s not necessary for all sites, it can be very beneficial for publishers with multiple revenue streams, reseller networks, or ad networks.