Are you making a common mistake of writing web content with one thought in mind – what makes people click? You are imagining your website viewers as readers, and readers will need to read something interesting if you want to keep their attention. Right? Wrong! Writing persuasive web content is all about one thing – being concise and writing for people who are in a hurry. They don’t have ten minutes to read the entire text only to get the big picture – they might just have a couple of minutes to skim it. In the days of digital marketing and virtual environment, you have to keep pace with the times. Right now, we will deal with the things you might have missed when it comes to creating web content people will actually like.